Archive for the 'Image' Category

Who are we kidding?

April 2, 2008

revlon.jpg Revlon apparently has seen the error of its ways, and is retrenching. According to Ellen Byron at the Wall Street Journal,

Starting this week, TV ads starring longtime spokeswoman Halle Berry will introduce a line of Revlon makeup infused with minerals. Print ads launched in magazines last month featured Jessica Alba touting new Revlon foundation in a bottle that lets consumers’ customize their shade, and this month she is featured in lipstick ads.

The blitz marks the first major initiatives since the company’s Vital Radiance cosmetics line aimed at older women flopped 18 months ago, leading to the ouster of its chief executive, more than $70 million in losses, the dismissal of about 10% of its U.S. work force and a new strategy for Revlon.

It made me wonder if L’Oreal has got any game with its ads featuring Diane Keaton and her delicate but aging locks?

The Vital Radiance line failed largely because of marketing missteps. For example, it didn’t incorporate the well-known Revlon brand name, hired unrecognizable models as spokeswomen and cost more than consumers cared to spend. By contrast, the antiaging makeup lines by Procter & Gamble’s Cover Girl and L’Oréal’s namesake brand respectively feature celebrity spokeswomen Christie Brinkley and Diane Keaton.

Well, fine, but Revlon’s abandoning of the entire makeup line in favor of something with a more youthful appeal makes me wonder: Are women of a certain age not buying cosmetics? Or are they not buying cosmetics aimed at THEM? If I were a forty-something (and I am not) and had to choose between Ms. Berry and Ms. Keaton, well, I suppose there wouldn’t be a choice.

But what about us fifty-somethings? The ousted Revlon ads apparently featured attractive but genuinely older women, and they flopped. Are we kidding ourselves? Are we not interested in buying things touted by models who — GOOD GRACIOUS! — are as old as we are? I know the women I see at Chico’s generally are NOT the same age or size as the youngish models featured in their ads and catalogs, but they do aim their clothing at women of a certain age. Is this denial on our part?

Will we EVER get a chance to feel comfortable in the skin we’re in? If we don’t, I’m afraid it will be our fault.

Rethinking thin: I Can Make You Thin vs. The Biggest Loser

March 24, 2008

images2.jpeg Okay, I’m a sucker for any new angle on the diet-fitness-body image conundrum, particularly after spending a glorious few days helping my daughter-in-law-to-be try on wedding dresses. She looked utterly radiant, fabulous. (I looked like a middle-aged schlump, which I am, but I am not about to rain on her parade…) So anyway, I was open to any good news on the self-improvement front.

My last serious foray into the diet world was three weeks last January on the South Beach Diet, which, after all the trouble I went to measuring and cooking and subscribing to the Website, resulted in a net loss of two pounds. Two. Pounds. And, true to form, I gained back those two pounds and about ten more, along with another generous helping of guilt and disappointment. I truly believe that I have literally dieted myself into my current predicament. I stood on that scale and promised myself I would never go through this again.

One year later: TLC has been spot advertising its I Can Make You Thin series with British self-help guru Paul McKenna, who is refreshingly unremarkable-looking. Since the price of admission was only an hour of my time, time-shifted at that (I love TIVO technology), I bit. And frankly, it  surprised me. Read the rest of this entry »

Holy Heidi!

March 18, 2008

images-2.jpeg Okay, true confessions: I am a Project Runway addict. A true guilty pleasure. I’ve even got The Spouse watching it. But I am a real latecomer to the phenomenon (typical for me) and I’ve missed a lot of the drama of the previous seasons. So I was delighted when, wandering idly through the Comcast channels on Saturday afternoon, I came across Project Jay, an offshoot documentary chronicling the life of the first-season winner, the outrageous Jay McCarroll, as he attempts to find his way from the depths of rural Pennsylvania to the streets of New York’s Fashion District. (“Look! There he is at Mood Fabrics!”)

In the middle of a desperate search for living and working space, Jay is informed by his agent that, since Project Runway has been nominated for an Emmy, the host, ubermodel Heidi Klum, wants him to design her dress for the evening — which will take place right after she gives birth. McCarroll, who specializes in hip hoodies and cargo pants, gamely accepts the challenge, works up a fetching number based on a phone call with her, and flies to LA — only to be met with total disaster. Read the rest of this entry »

More than a midlife crisis

February 25, 2008

images-21.jpegA troubling story from a recent NYTimes: “A new five-year analysis of the nation’s death rates recently released by the federal Centers for Disease Control and Prevention found that the suicide rate among 45-to-54-year-olds increased nearly 20 percent from 1999 to 2004, the latest year studied, far outpacing changes in nearly every other age group…For women 45 to 54, the rate leapt 31 percent.” Research apparently indicates that “the prime suspect is the skyrocketing use — and abuse — of prescription drugs,” according to the Times story.

As interesting as the story itself was, with some really poignant stories, the readers’ responses were, well, amazing. Their top culprits? The economy, George Bush, Iraq, ageism, lookism, 9/11, a general loss of hope.

Deep in the dark recesses of my heart, I have my own theory: Read the rest of this entry »

Dispatches from the Department of Depression

February 4, 2008

images.jpegMeghan Daum is tired of hearing from the Department of Depression.

Working with data from 2 million people in 80 countries, American and British researchers found that feelings of psychological well-being follow a U-shaped pattern, meaning that most people feel happy when they’re young and get progressively less so as they head into their fifth decade. The average age for hitting bottom emotionally was 44, with women reaching their low point around 40 and men around 50. Interestingly, the researchers found, those who remain healthy after 70 are likely to see their happiness levels return to the levels of most 20-year-olds…

Am I crazy (or, more likely, experiencing the edges of middle-age grouchiness) or is this sciencey-speak for what we can figure out on our own? Doesn’t [it] mean that part of getting older is recognizing that you’re never going to be a rock star/compete in the Olympics/marry a supermodel, and that this knowledge becomes less of a bummer as the years go by and you’re just glad not to be dead?

…[W]hat if we were to enter a therapist’s office and be told that feeling depressed is just a natural part of the aging process, the psychological equivalent of extra waistline fat or arthritic knees? Moreover, what if your typical 44-year-old American was told that his depression, while probably not wholly unrelated to some trauma dating back to toddlerhood, is ultimately not all that different from that of 44-year-olds in most of the world?

I have a series of overwrought journals from my twenties, and I think if I scanned them (which I don’t, for fear of catastrophic, terminal embarrassment), I would find that I’ve actually achieved a lot of the wishes I had back then. Was it Samuel Johnson who said that there is “nothing more useless than a middle-aged woman?” That sounds like a 17th-century sensibility, but the thought of it dogs me sometimes. As the clock ticks merrily away, I think what I want most is to feel like I’m not irrelevant.

500 years of women in Western art

January 31, 2008

This is really quite beautiful.

Botoxic

January 25, 2008

I like Meghan Daum, so much so that I ordered her essay collections and subscribed to her weekly column. Now a columnist with the LA Times, she is perhaps best known for a startling essay published in The New Yorker in 1999 where she outlined how completely impossible it is for a normal person to afford to live in New York City. She retreated to the financial obscurity of Nebraska for a time before ending up in LA.

Her latest column has been nagging at me ever since it showed up Monday. A fairly attractive woman, Daum describes a visit to a dermatologist to take care of an “inconsequential” scar on her knee:

Without looking at my chart, the porcelain-skinned, flawlessly made-up “laser spa technician” led me into the treatment room, gestured toward a hulking machine worthy of the Starship Enterprise, glanced up at me and asked, “Just your face today?”

At that moment, the era of not worrying about my face came to a screeching halt. My adolescence and early adulthood had been marked by a low-grade dissatisfaction with just about every other aspect of my appearance (there was so much to hate about my hair and body that a little blotchiness and acne seemed like lint on my shirt by comparison), but now I was officially at war with my face.

Granted, Daum nows lives in SoCal, where agonizing over the encroachments of age has become a religion, but for the technician to assume she was ready to grapple in mortal combat with her face made me squirm. She goes on to make the case that high-definition television, which has the ability to magnify every enlarged pore to the size of a quarter, isn’t going to go away. HD camcorders will bring our personal hard truths to our own televisions, and we’re all going to be judged by an increasingly high standard. Read the rest of this entry »